Hard to sell? Just add latex!

by 3xL | Print the article | on Mar 26 10

ilvaNotice how the mainstream use latex clothing to promote and sell a huge variety of products, from muscle cars to Lady Gaga! And latest product that can be added to the list is… believe it or not… furniture!

Take a look at the spring catalogue of the Scandinavian furniture giant ILVA.

It’s Marla Rutherford‘s iconic photo of the beautiful Viktoria Modesta in the Stripe Cape from TG Clothing… PROMOTING A UGLY STRIPED COUCH!

Ouch, what a cover to be remembered for!


  1. Ouch is right! Wonder if the photo was authorized for use?

  2. NycknameMarch 28th

    Actually, I kinda like that couch, except for the legs.

  3. LatexApril 1st

    He he he yeah!
    I was like, WTF?!? When I saw that frontpage!!

    But why not, I don’t think anyone except for the few that know the original picture think about it as a latexpicture and if the photographer have had a load of money… everyone should be happy….

    More interesting is… who is the Art Director/Graphic Artist and how come he/she knows that picture! ;)

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