London-based Libidex Ltd, one of the world’s favourite latex labels, has launched a new German-language website for customers in Germany, Austria and Switzerland.
www.libidex.de, which went live on Saturday 31st July, is being run in partnership with Hans Telles of German latex label el-Conde. Hans will be operating the site for Libidex in Germany, handling orders and dealing with German-speaking customers direct.
Libidex believes the new site will make buying latex easier and more convenient for customers in German-speaking countries, which are Libidex’s second largest market after the UK. They will be able to discuss their requirements in their own language with German-speaking staff, and will not have to pay the additional costs of postage from the UK, since all garments will be despatched from Libidex’s German centre.
The site carries a full description in German of each garment, together with pictures, and there is an easy-to-use shopping cart system. All prices are designated in Euros, and payment is accepted by bank transfer or credit card. Prices are the equivalent of those advertised on the UK website, and at the moment both sites are offering a discount of 25% on normal prices during the Libidex Summer Sale.
Simon Rose - New Prospects for Libidex in the German Market
Libidex’s Simon Rose believes the new site will improve service to customers as well as generating new business for Libidex: “While we already have quite a few customers in German-speaking countries, I don’t think we should assume everyone there can or wants to speak English! The feedback that we’ve been getting is that there are a lot of German speakers who prefer to discuss their purchases in their own language, and we hope that having a centre in Germany that operates under regulations they are familiar with, will not only be far more convenient, but also make them feel happier and more reassured when they buy from us”.
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Yay! Instead 180 pounds for a mask with ponytails we can buy one for 220 eur! Somewhat…
I think that it’s good to see some developments in the latex fashions industry, with the global financial situation in mind.
The irony for me strikes me as a little humorous considering all the times I’ve stumbled upon a cool latex or leather site only to have no idea how to order anything as it’s in German.